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Sell Solar Panels on Power Not on Price
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Competition is already stiff in the solar industry. It feels like a new solar installer enters the market every week. So, while it might be tempting to compete on prices, you might be playing a losing game. Solar prices are already falling, and there is no need to hasten their descent. Rather than battling with your competitors on price, focus on building value in your solar services. Train your sales team to provide value to your prospects instead of focusing solely on making sales. Train your staff on how to show their expertise to prospects and how they will take care of them after installation. Let your sales team know that consumers are not necessarily looking for the cheapest solar. They are looking for great quality value, and if they give them that, they will choose your solar company over the competition every time.
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