Receta The First U.S. Grown, 100 Percent Stoneground Cereal

A novel new cereal.

I don’t think I’m alone when I say I’m in awe of the two guys behind Back to the Roots.

Nikhil Arora and Alejandro Velez had just graduated from the Hass School of Business at the University of California, Berkeley when they turned their backs on lucrative job offers in investment banking and business consulting. Instead, they turned their attention to starting their own business — creating DIY mushroom-growing kits using spent Peet’s coffee grounds.

That single product launched them at Whole Foods and other major retailers. Next, their Back to the Roots company devised a Water Garden, a self-cleaning fish tank that grows fresh herbs in a compact aquaponics system.

Now, they’ve set their sights…