Receta The genius of The Fresh 20 meal planning service

The first time I met Melissa Lanz, founder of The Fresh 20 meal planning service, she challenged me to change the way I thought about writing this blog.

"I don't know why food bloggers are giving away all this great content," she said. "Content is valuable. People will pay money for it. I don't know about you, but I want to make money."

I can't remember exactly which other members of Food Bloggers Los Angeles were there that day. And I don't know whether those words have stuck in their heads the way they've stuck in mine.

I hope so.

It was the most inspiring presentation about food blogging I've ever heard.

At our March 2013 Food Bloggers Los Angeles meeting, I explained to the group how Melissa inspired me…