Receta Top 10 Food and Beverage Trends for 2014

roasted cocoa beans by cstrom on flickr

Innova Market Insights provided the latest trend report. This market research firm predicts the food industry will be focusing on regaining consumer trust in 2014, following a year of negative headlines. So expect to see even more focus on food origins — where ingredients came from and how they were prepared. Look for more dialogue on responsible sourcing and traceability of ingredients. Lu Ann Williams, director of innovation at Innova says:

“Traceability is high on the agenda and manufacturers are actively marketing this to consumers. For example, global product launch activity featuring the word ‘origin’ for claims purposes increased by 45% for the first half of 2013 compared to…