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Receta INCREASING IMPORTANCE OF DIGITAL MARKETING

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Google… Facebook… Instagram… Twitter. Have you heard of these terms? If you have, you are a part of the digital world. It’s obvious, isn’t it? The most trending and leading platforms that have acquired over 3 billion people all over the world, which is nearly 50% of the world’s population. If there are a large number of people, there is also a huge scope for digital marketing. According to recent surveys conducted, 62% of population use internet over laptops and desktops, 31% of the population use mobiles and 7% of population use tablets to access internet. Out of the 50% using the internet, 28% use social media on a daily basis. So far, we have seen the status of the digital world. But what exactly is digital marketing? It is the process of displaying and advertising your products over the internet.

 
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Ingredientes

  • There are many ways you can do digital marketing. On the Google page, social media ads, emails and much more. Let’s see search engine market shares in the field of digital marketing: -
  • Google- 54%: The internet undertaker, Google, has the highest population of digital marketing. You might have observed, when you search for a particular product on Google, the first four to five links with the orange tag at the beginning of the website link is called Google ads. As we observe, these are the ones dominating every page on Google. It is one of the trending jobs in Google as well.
  • Baidu- 20%: It is a Chinese multinational company that provides internet services.
  • Yahoo and Bing: constitute up to 8% of the population.
  • Why go digital?
  • In the digital world that we live in, we have enormous options. Using digital marketing,
  • The public can make better decisions in choosing according to their free will.
  • Multiple channels are available to reach out to the world and advertise.
  • We can shop from home. There’s no need of travelling to so many places to reach out to the best one you desire to buy.
  • Easy to buy. Online payments, Home delivery, free shipping. What’s more wonderful?

Direcciones

  1. Even in our busy lives, even though we don’t browse much or use the social media, marketing is done via email as well. Just by clicking on the provided mail, you get to browse that page and discover the wide range of products.
  2. Benefits to a marketer-
  3. • Relevance- Suppose that you are trying to find the best bookstore. As you search for it, you get suggestions that are relevant to what you desire. So, the product gets easily marketed.
  4. • High Measurability- Take the same above example, if you click on the link, it redirects you to a link that the marketer has created, marketing his products. The websites have an ability to display minute information about the activities that happens with the website. The user that clicked on the link, the products viewed, the time duration spent on the website and many more.
  5. • Cost effective- the on-site hoardings that you spend for the advertising needs lot of investment. In the digital world, you make a unique advertisement and people like it, they post it on social media, making free marketing.
  6. RESOURCE BOX-
  7. As you can see, there’s a lot of importance and emerging trend in the internet, if you could build a career on this, how interesting could that be. Google, the master of search engines, if you could be the digital marketer for them, working under Google. That is a real boon to your career. For this reason, Excelr has come up with the best Digital Marketing training to indulge and shape your career. Come and fall in love with digital marketing.
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