Receta Not Ketchup on #KitchenParty: How to start a food business

If you've ever thought about bottling your grandmother's secret recipe spaghetti sauce or selling your famous brownies to stores, you'll want to watch this video.

A few weeks ago I was a guest on BakeSpace.com's #KitchenParty show, where I talked in detail about the process I went through to develop Not Ketchup, my new line of gourmet sauces.

Be forewarned: The video is long and covers a lot of business-side stuff. One thing I've learned over the last few months is that creating the recipes is the manageable part of starting a business like Not Ketchup. It's the other stuff that will drive you up a wall. I'm talking trademarks, logo design, labels, sourcing industrial ingredients, finding vendors, pricing, distribution. It's…