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by Chelsea Day • Apr 2, 2013 Our posts feature partner companies.
Brand Loyalty, the Bottom Line and Bigelow
People often ask Nate and I how we came to start working with brands on this little old family blog. Most recently, I got the question from a fellow blogger after reading my post about how Bigelow was my childhood insomnia cure. The story of sponsorship is as long as our three-and-a-half year bloggy adventure. It spans our marriage, several jobs, entrance into parenthood and – yes – it involves money. But above all that, it’s a story about people and products.
I once asked a group of my closest friends, “What do you do to unwind at the end of a hard day?” Every single one of their answers involved some sort of…
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.%20It%E2%80%99s%20always%20the%20same:%20I%20analyze%20details%20and%20take%20notes%20while%20Nate%20explores%20new%20things%20and%20jokes%20around%20with%20company%20owners.%20We%E2%80%99re%20quite%20the%20duo.%20And%20I%20know%20it%E2%80%99s%20exactly%20the%20same%20story%20in%20millions%20of%20households%20across%20the%20nation.%20Opposites%20attract.%20It%E2%80%99s%20what%20makes%20us%20interesting%20and%20what%20makes%20all%20of%20our%20household%20choices%20intriguing%20and%20unique,%20worthy%20of%20discussion.%3C/p%3E%3Cp%3EAt%20the%20end%20of%20the%20day,%20sitting%20by%20the%20fire%20with%20that%20cup%20of%20tea%20may%20not%20seem%20like%20much%20at%20first%20glance,%20but%20it%E2%80%99s%20a%20big%20deal%20to%20us.%20A%20lot%20of%20thought%20has%20gone%20into%20such%20a%20seemingly%20small%20choice.%20Our%20tea%20brand%20is%20Bigelow%20for%20a%20reason.%20This%20family-owned%20business%20literally%20changed%20the%20way%20we%20drink%20tea%20in%20the%20United%20States%20over%2060%20years%20ago!%20When%20a%20product%20can%20make%20you%20feel%20better,%20invoke%20memories%E2%80%A6that%E2%80%99s%20special.%20That%E2%80%99s%20the%20bottom%20line.%20Brands%20are%20more%20than%20big%20boxes%20of%20things.%20They%E2%80%99re%20families.%20We%20get%20a%20genuine%20joy%20out%20of%20connecting%20with%20the%20brands%20we%20work%20with%20and%20learning%20their%20stories.%3C/p%3E%3Cp%3EMy%20ability%20to%20become%20a%20work-from-home%20mom%20hinged%20almost%20entirely%20on%20our%20ability%20to%20couple%20with%20products%20that%20make%20sense%20for%20our%20family.%20It%20allowed%20us%20to%20focus%20even%20more%20intensely%20on%20our%20genuine%20ideals.%20This%20business%20of%20blogging%20breaks%20down%20the%20barrier%20between%20brands%20and%20people.%20It%20lets%20us%20broaden%20the%20product%20banter%20from%20that%20inner%20circle%20of%20friends%20to%20a%20national%20discussion.%20A%20discussion%20I%E2%80%99m%20so%20very%20proud%20to%20be%20part%20of.%3C/p%3E%3Cp%3ESo%20thank%20you,%20Bigelow.%20Your%20family%20story%20speaks%20volumes%20to%20us.%3C/p%3E%3Cp%3EThis%20post%20was%20written%20as%20part%20of%20a%20Bigelow%20Tea%20contest%20because,%20as%20we%E2%80%99ve%20mentioned,%20we%20work%20closely%20with%20brands%20that%20we%20like!%20All%20opinions%20are,%20as%20usual,%20our%20own.%3C/p%3E){kind=link}